Founder & Director
Alan Lee has more than 20 years of experience working with global brands such as Samsung, Ferrari, 3M, Corning, Eastman, Tata Motors, BP and Saudi Aramco. He is the founder and director of Uber Digital—a brand engagement, digital strategy and storytelling studio based in London.
With a multi-talented mix of creatives and technical professionals, Uber Digital develops both market-facing and internal communication strategies to enhance and accelerate product development.
Digital to Physical: How to Simulate and Stimulate the Design Process
Virtual reality (VR) is not just a tool for marketing entertainment or helping your company sell its unique value propositions. Instead, it promotes engagement and interaction with customers and stakeholders in another way—offering a more captivating experience.
During this talk, we will demystify the marketing, technical hardware and software assumptions of this technology. We'll take a look at the do’s and don’ts of VR film techniques and storyboarding and learn how to plan effectively for VR in the design process. Now—more than ever before—this immersion tool can help designers to evoke emotions—ultimately playing a powerful role in bringing creative concepts to life.
Join Alan Lee, founder and director of Uber Digital, to learn how to simulate and stimulate your own design process for successful collaboration and innovations in the market place.