Making design part of the DNA of P&G.
In this 1 hour 7 minute interview between A.G. Lafley and Roger Martin you will gain some incredible insight into why A.G. Lafley brought design into P&G and the journey that he and Claudia Kotcha had to go through to achieve it. For anyone who has had to go down this path or is at present trying to,this is quite possibly the best insight around. Send this link to your CEO.
Also watch Claudia Kotchka talking about Design at P&G