West District Design Conference 2018 | Schedule

Friday, April 6

White Stag Building
White Stag Building
1:00 – 1:30 Welcome | University of Oregon  
1:30 – 2:15 Skill Building Workshop | TBD (Group A) Portfolio Workshop (Group B)
2:30 – 3:15 Skill Building Workshop | TBD (Group B) Portfolio Workshop (Group A)
3:15 – 4:00 Coffee Break 
4:00 – 5:00

Ecosystem Driven Product Development

In today’s highly competitive and rapidly evolving market landscape, products are evolving into open, integrated ecosystems that drive value for a network of users. More and more, designers are tasked with defining and creating a holistic product vision that clearly communicates a compelling and meaningful experience across digital and physical touchpoints.
Katharine Hargreaves will reveal how UX design tools can be used to understand your audience and rapidly ideate and prototype products that meet real user needs. You’ll learn techniques to design for human interactions and emotions, and tools to communicate where your product fits and how it provides value.                                                                        

Speaker: Katharine Hargreaves, WeCoCreate

What's Happening in 3D Body Scanning: Applications for Industrial Design

Come experience firsthand with Susan Sokolowski, PhD, the latest technologies used for 3D body scanning. The University of Oregon is a partner of the Human Solutions Size North America Study, and attendees will get to see behind the scenes how the study was designed, the equipment used and even have a chance to be scanned. This is the largest, human anthropometric study in North America. Students from the University of Oregon’s Sports Product Design graduate program will also show how they have been integrating 3D scans into innovative design.

Speaker: Susan Sokolowski, University of Oregon

5:15 – 5:45 Keynote | Do Everything, Know Everything, Work Fast: A Guide for the New Age of Design Consulting

In the past decade, dozens of studios and agencies have been merged or acquired by larger businesses looking to further integrate design. As design increasingly is given a seat in the boardroom, the design consulting industry has been evolving in the background.

Eddie Licitra, a senior industrial designer at McKinsey Design’s LUNAR studio, will share an insider take on what this means for growing designers, the design process as a whole and the possibilities for the future.

Speaker: Eddie Licitra, LUNAR Design

5:45 – 6:00 Closing Remarks  
6:30 Meet Up (on your own)  

Saturday, April 7

White Stag Building
9:00 – 9:15 Welcome | University of Oregon  
9:15 – 9:45 Speaker | Judy Leung, fuseproject  
9:45 – 10:15 Speaker | Shannon Pomeroy  
10:15 – 10:45

The AI Paradox: Artificial Intelligence & American Ignorance

Design and innovation in the United States have always been at the heart of American Exceptionalism. With the rise of advanced technologies, the demand for designers who can bridge the human soul and the machine mind is greater than ever.

At the same time, these technologies are further enabling American society to embrace superficial information as a suitable substitute for design expertise.  The gulf between intelligence and ignorance increases by the day, to the point where the true meaning of each is misapplied and misunderstood.

Greg Aper, IDSA, of Whipsaw, will discuss the surprising connections between these seemingly paradoxical phenomena and how designers are equipped uniquely to face, address and solve the challenges that will arise in the future of AI.

Speaker: Greg Aper, IDSA, Whipsaw

10:45 – 11:15 Coffee Break  
11:15 – 11:45 Speaker | Wilson Smith, Nike  
11:45 – 12:15pm

Furnishing Utopia, Cultural Research and Design Collaboration

Furnishing Utopia is a design collective with the mission to bring designers together from all around the world to design in response to utopian design cultures and philosophies through workshops, exhibitions and collaborative projects and partnerships.  Since our debut in the spring of 2016, we have exhibited works from 14 studios developed out of two week-long workshops exploring the American Shaker culture and values. Since the debut, the collective has exhibited the work in New York City, Chicago, and Stockholm. We will talk about how the project came about and how it has developed and evolved.

Speakers: John & Wonhee Arndt, Studio Grom

12:15 – 1:45 Lunch (on your own)  
1:45 – 2:45 Student Merit Presentations #1   
2:45 – 3:15 Coffee/Snack Break  
3:15 – 4:15 Student Merit Presentations #2  
4:15 – 5:00 Break  
5:00 – 6:00 Panel Discussion  
6:00 – 6:15 Closing Remarks, Univ. of Oregon | SMA Winner Announced, Josh Nelson, IDSA, West District Education Rep  
7:00 Closing Party | Wacom   

Thank You to Our Sponsors, Media Partners & Exhibitors

Gold Level

Bronze Level