South District Design Conference 2018 | Schedule


Friday, March 23

Hunt Library - Auditorium
Hunt Library - Duke Energy Hall
Hunt Library - Meeting Rooms

1:00pm – 1:30

Welcome | Tsai Lu Liu, IDSA & Kelly Umstead, IDSA, NC State University



1:30 – 2:30

Workshop | TBD

Student Portfolio Review

Group A: Running Concurrently

Young Professional Career Clinic

Mentoring sessions for ID graduates, 0-5 years out of school. Advance sign-up required. (read more...)

2:40 – 3:40

Workshop | Listening to our Planet: Design's Role in Environmental Stewardship
What is the planet telling us?  Are we listening?  Jerrod Windham, IDSA, of Auburn University, discusses the role of industrial design and more specifically—of the industrial designer—as a steward of the environment.  Emerging technologies not only increase our sensitivity to Earth's voice, but also provide us with new tools and approaches to limit global impact.

Presenter: Jerrod Windham, IDSA, Auburn Univ.

3:40 – 4:10

Coffee Break (located in the Duke Energy Hall)

Coffee Break Coffee Break (located in the Duke Energy Hall)

4:10 – 5:10

Workshop | TBD

Student Portfolio Review cont'd

Group B Running Concurrently

Young Professional Career Clinic cont'd

5:20 – 6:20

Career Panel | Students: Preparing for Practice | Moderated by Kelly Umstead, IDSA

Professionals from the Student Portfolio Review will answer questions from students including common portfolio mistakes, interviewing for a design job, key skills and more.


Career Panel | Young Professionals: Designing Your Career | Moderated by Warren Ginn, FIDSA

Panel discussion for Young Professionals discussing strategies for getting your ID career on track.

6:20 – 6:30

Closing Comments




Evening Socializing and Networking: IDSA RDU Chapter Mixer (Location TBD)



Saturday, March 24


Hunt Library - Auditorium


9:15am – 9:30

Welcome | Tsai Lu Liu, IDSA, Kelly Umstead, IDSA & Mark Hoversten, NC State University



9:30 – 10:10

Speaker | Paul Hatch, IDSA, TEAMS



10:10 – 10:50

Turning the Tassel: Moving from College to a Career
Recent ID grads from North Carolina State University—Holly Coggins and Emily Wise—share their journey from college into the professional world and offer advice to the next generation of designers.

Both work in Charlotte, NC—Coggins, for a major corporation, Newell Brands, in the structural packaging innovation department with a small consultancy feel; Wise, as an industrial designer at the global company, Britax, designing strollers and child car seats.

Combined, they have worked and interned at ten companies. Now, they’ll reveal lessons they have learned along the way.

Speakers: Holly Coggins, IDSA, Newell Brands & Emily Wise, Britax Child Safety



10:50 – 11:20

Coffee Break



11:20 – 12:00pm

Speaker | Brian Leonard, Lenovo



12:00 – 12:40

The Voice of the Customer
“Recognizing the need is the primary condition for design,” insisted iconic designer Charles Eames.

Now, ClayVon Lowe of Lowe’s tunes in the Voice of the Customer—a collection of data used to recognize the needs of the end user that can be captured through focus groups, interviews and reviews. To be an effective designer, you must learn to listen to "The Voice of the Customer," interpret the data and prioritize findings to create a product solution.

Speaker: ClayVon Lowe, Lowes



12:45 – 2:00

Lunch (on your own) & Explore



1:30 – 2:00

SCOOPs Meeting (Student & Professional Chapter Officers)



2:00 – 3:30

Student Merit Presentations



3:30 – 3:50

Coffee Break



4:00 – 4:40

Designing with a Human Touch
How can we understand what consumers think, feel and learn when they interact with our products? This question guides everything the design team does at Electrolux when it comes to designing experiences that shape living for the better.

Barry Waddilove, head of design at Electrolux, will provide insights into the company’s global design philosophy, “Human Touch,” which involves designing for all senses—from the overall quality of materials and fit, feel and finish—to thoughtfulness of use and context through in-depth research and usability testing.

He’ll also reflect on the importance of listening and empathizing in design development, with insights from previous roles as a corporate and consulting designer for global brands, design researcher for the Ellen MacArthur Foundation and advisor in design innovation for the UK government.

Speaker: Barry Waddilove, Electrolux



4:40 – 5:20

Healthcare Innovation: Design as the User Advocate
Get an insider’s look into Ximedica’s Human Centered Industrial Design (HCID) team as it leads the development of new medical technologies, healthcare products and systems. Tom Lutzow, HCID director, and Ayan Bhandari, HCID senior industrial designer, will share how the team works with interdisciplinary development teams to create successful products that empower users and positively impact the future of healthcare.

They will illustrate the value that design has in the creation of novel medical devices, drug delivery systems and robotic surgical systems—and reveal key moments working to define the ideal user experience to develop meaningful end-user experiences. In addition, you will learn opportunities for motivated designers to break into the healthcare space and create a positive impact on patients, clinicians and the delivery of healthcare.

Speakers: Tom Lutzow & Ayan Bhandari, Ximedica



5:30 – 6:00

Library Chair Presentation



6:00 – 6:30

Closing Remarks, NC State | SMA Winner Announced, Donald Corey, IDSA, South District Education Rep




Meet Up (on your own) | State View Bar, 2451 Alumni Drive, Raleigh, NC



Thank You to Our Sponsors, Media Partners & Exhibitors

Gold Level