Publicity + Exposure

• As the sponsor, BusinessWeek magazine annually features the winners in a July editorial report, which is distributed worldwide. In 2005, the IDEA competition was the cover story for that week's issue.
• Winners are listed on BusinessWeek's Web site, as well as IDSA's site.
• Hundreds of newspapers and networks, including CNN, NBC, PBS, CNBC, The New York Times, The Los Angeles Times, The Washington Post and other design press around the world, pick up the IDEAsm story each year.
• Winners will be showcased in IDSA's annual Yearbook of Industrial Design Excellence, which publishes case studies written by the Gold winners. The yearbook is distributed internationally to business executives, business schools, federal officials and designers.
  

Recognition

• We welcome winners to replicate the IDEA winner logo on your packaging, advertising and merchandising materials. Follow the example set by Fiskars, OXO Good Grips, IBM, Canon, Ford, Samsung and a legion of design firms, all of which have promoted the fact that their designs are IDEA winners.
• The IDEA winners will be honored at a gala ceremony at the ICSID/IDSA CONNECTING '07 World Design Congress in San Francisco, CA.
• Gold IDEA winners receive a one-of-a-kind trophy commemorating their achievement. All winners receive a certificate for each member of the design team.
• IDEA^SM and IDSA® are service marks owned exclusively by the Industrial Designers Society of America. All rights reserved.