The S2 professional framing hammer has been leaping off retail shelves, due in large part to its numerous innovative features and design elements. Besides giving the hammer a unique look, the modular head design, with its separate head and claw, provides many functional benefits, such as reducing hand, wrist and arm stress by dissipating reverberations; simplifying the replacement of the head and handle; and allowing customization with different combinations of head types. In addition to giving the company a competitive advantage in a market where margins are being eroded and competition from inexpensive, low-quality imported hammers is rising, the S2 uses less raw materials, is handled fewer times during production and requires significantly fewer steps to manufacture compared to traditional eyelet hammers.