2:00pm – 2:45pm
Nob Hill Room
The Generation Connection
James J. Pirkl, FIDSA, Syracuse University
Every eight seconds another Baby Boomer turns 50, fueling the global expansion of an aging population. Pirkl probes the generation connection advocating a "transgenerational" design strategy. He shatters popular myths and misconceptions about age and aging, and clarifies the emerging design issues, problems, and priorities. A case study of his innovative "transgenerational" house demonstrates how responsive design can attract this aging market by softening the impact of aging, extending independence, providing wider options, offering greater choices, and enhancing the quality of life for people of all ages and abilities.

3:15pm – 4:00pm
Stanford Ballroom West
“Designing a Business: The Transformation of an Idea into an Enterprise”—The Life of a Design Entrepreneur
Shaun Jackson, The University of Michigan
There are thousands of talented and creative designers in the world today, yet only a very small handful ever take their own designs and ideas and transform them into profitable, product-based ventures. Join educator, inventor and successful design entrepreneur Shaun Jackson as he explores this curious phenomenon, shares his personal experience creating several successful design driven businesses, and explains the ways that he and his colleagues at the University of Michigan Ross School of Business are creating cross-disciplinary courses to provide young designers with the insight and experience needed to transform ideas into product based, money-making enterprises.

3:15pm – 4:00pm
India Gold Room
The End of Car Design
Geoff Wardle, Art Center College of Design
There will continue to be a demand for car designers that are preoccupied with conceiving and contributing to the development of automotive products.  However, will these jobs become more commoditized, just as the products themselves will be? The really interesting creative automotive opportunities in future will require designers with a very different viewpoint, knowledge base and skill set. Geoff Wardle explains why.

3:15pm – 4:00pm
India Blue Room
Connecting Designers with Materials  
Chris Lefteri, Chris Lefteri Design Limited, UK, for Materialexperience.com, an ExxonMobil Chemical initiative

3:15pm – 5:15pm
Nob Hill Room
Portfolio Review Sponsored by CORE77
The portfolio review will be an open review, with participants showing their work on individual tables while reviewers walk through the room looking at work and speaking directly with participants. Click here to find out more.

4:30pm – 5:15pm
Stanford Ballroom West
Design Education as Business Strategy 
Joi Roberts, Motorola
The debate about the relationship between academia and industry has been a long standing one. For the past thirty-five years, there have been numerous conference workshops and special initiatives addressing this topic within the design and engineering communities. As a result of this discourse, we’ve seen that academic-professional partnerships are critical to the growth and development of our field. However, there is much room to strengthen these relationships. One key motivator for design firms to partner with academia is to ensure that new graduates are well-equipped to begin and excel in their design careers. However, as product development companies become more energized around holistic User Experience, in contrast to the “siloed” focus on technological innovation, physical form or digital interfaces, the profile of the ideal design employee is changing. As such, the need for practitioners and educators to collaborate in the educational process has become even more necessary. By examining the changes taking place in the User Experience field and the various collaborative education models utilized by top-tier design organizations, this presentation will show how investing in design education can be a strategic move for any business. As a call to action, this session will also discuss the responsibilities as well as the benefits to the academic and professional institutions that participate in such collaborations.

4:30pm – 5:15pm
Stanford Ballroom East
P&G: An Incubator for Design Thinking 
Robert Schwartz, IDSA, Procter & Gamble
P&G is successfully delivering on its commitment to excellence in design. Behind the scenes is a rapidly growing global design capability and culture that is becoming part of company’s DNA. Bob Schwartz will share insights about how this is being achieved and continuously improved at the world’s largest consumer products producer. Led by principles such as a deep consumer-focus and recognizing innovation as a cornerstone of success, P&G design is an integrated and valued asset that is committed to improving lives around the world.

4:30pm – 5:15pm
India Gold Room
Juried Education Papers: Future of Design

• “AFTER TASTE - the power and prejudice of product appearance”: Stuart Walker, IDSA, Faculty of Environmental Design, University of Calgary, Canada
• “The Designer as Pathfinder: Design Education in the 21st Century”: Naomi Gornick, I/IDSA, University of Dundee, UK

4:30pm – 5:15pm
India Blue Room
Juried Education Papers: Medical Design

• “A From-Disabled-to-Able Approach to the Universal Design of Children’s Play Products”: Tsai Lu Liu, IDSA, Auburn University, USA
• “Drop Foot, Bilirubin, and Harvesting: ID Curricular Development for Medical Device Design”: Mary Beth Privitera, IDSA and Scott Barton, IDSA, University of Cincinnati, USA

5:45pm – 6:30pm
Stanford Ballroom West
Designmatters at Art Center College of Design
Mark Breitenberg, Affiliate IDSA, Art Center College of Design and Mariana Amatullo, Art Center College of Design
Recognizing design as a powerful force in shaping human behavior and quality of life, Art Center launched the Designmatters initiative in 2001. By connecting with local, national and international social sector agencies, as well as companies, Designmatters produces projects that are integrated in Art Center’s curricula, are research-driven, and yield real-world results. It is truly an organization that connects disciplines; people; and NGOs and development agencies. Perhaps most importantly, it connects design to critical world issues that are usually outside the domain of design.

5:45pm – 6:30pm
Stanford Ballroom East
Brand Affinities for Medical Products as They Move from Hospital to Home
Matthew Jordan and Steve McPhilliamy, Insight Product Development

5:45pm – 6:30pm
India Gold Room
Juried Education Papers: Future of Design

• "Experiential Aesthetics: A Framework for The New Beauty": Uday Gajendar, IDSA, Involution Studios, LLC, USA
• “Design Led Futures: Emotional and Behavioural Response to Radical Future Concepts”: Edgar R. Rodríguez Ramírez; Ross Stevens; Simon Fraser, Victoria University of Wellington, New Zealand

5:45pm – 6:30pm
India Blue Room
Juried Education Papers: Medical Design

• “CONNECTED HEALTHCARE: Industrial Design + Architecture Connected Solutions”: Thomas Garvey, School of Industrial Design, Carleton University, Canada
• “Unique and Successful Methods for Designing Products for Stroke Survivors”: Cornelia Ann Bailey et al., archeworks, USA 

2:00pm – 2:45pm
Stanford Ballroom East
The Industrial Design Student Portfolio: What Should it be Today?
RitaSue Siegel, IDSA, RitaSue Siegel Resources and Randy Bartlett, IDSA, Auburn University; additional speakers TBA
Randy Bartlett, RitaSue Siegel and a panel of educators and professionals will share their experience and answer important questions about the format and content that is needed to best represent a design student’s work in a portfolio. What is the best format for a design portfolio? Should it be a traditional portfolio or digital? What size is the best for a traditional portfolio? If it is digital what is the best program at this time to use? What are three types of projects that should in the portfolio and how should they be presented? Is text needed in the portfolio to describe the project or is it best to have images only? How important is the resume and cover letter? What is the best format for sending samples of work? And what do the employers want to see? Students, educators and professionals will leave this session with a sense of what is needed in a design student’s portfolio package – resume, letters, teasers and the portfolio.

2:00pm – 2:45pm
India Gold Room
Juried Education Papers: Cultural

• Multi-Cultural, Institutional, Disciplinary Approach in Design Studio: Connect and Understand within a Multi Cultural Context”: Sooshin Choi, IDSA, and Yanling Wang, University of Cincinnati, USA
• “Ageism And Design: Connecting To Grandparents”: Glen Hougan, NSCAD University, Canada

2:00pm – 2:45 pm
India Blue Room
Juried Education Papers: Technology

• “Information Architecture: Synthesis Techniques for the Muddy Middle of the Design Process”: Jon Kolko, frog design, USA
• “Identifying Connections between Industrial Design and the Design of Wearable Computers”: Lois Frankel, IDSA, School of Industrial Design, Carleton University, Canada

2:00pm – 2:45pm
Nob Hill Room
E-Sketching: A Workshop to Learn Rapid Prototyping Techniques for Electronic Behaviors (limited to 30 participants)
Dave Vondle, Nicholas Zambetti and Carla Diana, IDEO
Sketching is a tool for conveying and capturing the right level of information as quickly as possible. When designing for interactive systems there is often value to bringing sketching off of the notepad and realizing the interaction in technology. In this workshop you will be introduced to a set of tools (Arduino + Flash) and with a team of five others will create a game that incorporates a variety of physical interactions.

2:00pm – 4:00pm
Stanford Ballroom West
Spotlight on Sustainability: Natura of Brazil
Victor Fernandes, Natura, Brazil  *sponsored by Eastman Innovation Lab
When your corporate slogan is Bem estar bem (Well being well), you've got to walk the talk. Natura of Brazil is doing just that with a commitment to sustainability that's a model for others. Victor Fernandes is development director responsible for Natura's portfolio of cosmetics and personal care products and packaging, and a member of its Committee of Product, Innovation, Technology and Sustainability. He will tell the Natura sustainability story that also happens to be a powerful innovation story. The case study is presented by the Eastman Innovation Lab, a creative resource on materials for designers and brand managers.
http://www.natura.net
http://www.EastmanInnovationLab.com

3:15pm – 4:00pm
Stanford Ballroom East
An Experiential Journey with Next Generation Materials 
Adam Peterson, Dow Corning
Expand your understanding and awareness by taking a brief tour of the past, present and future in design materials. This workshop will provide a hands-on review of the aesthetic properties, functional benefits and common misperceptions of some classic materials and new innovations. Discover how the use of these materials is being impacted by global trends in green thinking, emerging markets and demographic changes. Great design is rooted in customer-centric understanding and often challenges existing conceptions or physical constraints. See how insightful material science innovation can build on design concepts and enable new possibilities. This will include real life examples, application concepts and alternative uses.

3:15pm – 4:00pm
India Gold Room
Juried Education Papers: Cultural

• “Cultural Mining”: Stephen Melamed, IDSA and Elizabeth Tunstall, IDSA, University of Illinois at Chicago, USA 
• “Product Design in Hong Kong (HK) and the Influence on China (PRC)”: Yanta Lam, School of Design, Hong Kong Polytechnic University, People’s Republic of China

3:15pm – 4:00pm
India Blue Room
Juried Education Papers: Technology

• “Personal Fabrication and the Future of Industrial Design”: Jason Morris, IDSA, Western Washington University, USA
• “Co-Design in Virtual Space”: James Arnold, Richard Teynor and Andrew Bar, The Ohio State University, USA

3:15pm – 5:15pm
Nob Hill Room
Portfolio Review Sponsored by CORE77
The portfolio review will be an open review, with participants showing their work on individual tables while reviewers walk through the room looking at work and speaking directly with participants. Click here to find out more.

4:30pm – 5:15pm
Stanford Ballroom West
Future of Design Education: a Debate
Naomi Gornick, I/IDSA, University of Dundee, UK; Lorraine Justice, FIDSA, Hong Kong Polytechnic University; Mark Dziersk, FIDSA, laga; Ezio Manzini, Milan Polytechnic; Ian Grout, Glasgow School of Art; and Philip Thompson, Whirlpool
Every educator wants to do the best for their students, but there is still a range of opinion as to how design education should evolve in the future. New design education initiatives in the USA and Europe have been highlighted recently by BusinessWeek magazine. In general, these are random initiatives producing good people with broader knowledge, but in insufficient numbers to make up a critical mass. As design consultancies and in-house design groups transform to meet changing client needs and economic realities, how should design education respond?

4:30pm – 5:15pm
Stanford Ballroom East
Sketch the Figure, Communicate the Idea
Kevin Reeder, IDSA, University of Illinois at Urbana-Champaign
The session will focus on the industrial designer's need to communicate more about the advantages and solutions of their concepts as shown in sketches. When a designer includes a human figure in the concept sketch, they are instantly communicating size and function of the idea. Certainly designers can use clip art, photos and software to trace the figure into the sketch, but in those instances it is difficult to match the figure's pose to the construction of the sketch. This workshop focuses on the construction of hands, heads and human figures in perspective, in order to place them in concept sketches quickly and in the same style and view. The workshop will start with a quick discussion and demonstration followed by participant practice. This will enable participants to leave with materials to practice the technique and share the information with colleagues and/or students. 

4:30pm – 5:15pm
India Gold Room
Juried Education Papers: Classroom Methodology

• “Connecting Through Time: Old Objects, New Contexts and Sustainable Design Solutions”: Anne Marchand and Stuart Walker, IDSA, Faculty of Environmental Design, University of Calgary, Canada
• “Connecting the Past with the Present: Can a Creativity Exercise from the 1950s Still Be Relevant to Industrial Design Students Today?”: Donna Murray-Tiedge, University of Illinois at Urbana-Champaign, USA
• Connecting with Users Through Multiple Methodologies”: Trent Garner, University of Illinois at Urbana-Champaign, USA

4:30pm – 5:15pm
India Blue Room
Juried Education Papers: Technology

• “Fast, Cheap and Out of Control: Interactive Prototyping with Arduino”: Tod Corlett, IDSA, Philadelphia University, USA
• “ViSiO: A New Design Approach to Connect the Visually Impaired with the World”: Jim Budd, IDSA and Lois Frankel, IDSA, Carleton University, School of Industrial Design, Canada
• "The ART of INTEGRATION: Interdisciplinary Collaboration": Robert Dunay, IDSA, Joe Wheeler and Robert Schube, Virginia Polytechnic Institute, USA 

5:45pm – 6:30pm
Nob Hill Room
Design Management Section: Leading Innovation 2.0: New Mindsets, Organizations & Questions For Our Industry
Doreen Lorenzo, frog design; Ken Musgrave, IDSA, Dell, Inc.; RitaSue Siegel, IDSA, RitaSue Siegel Resources; Moderator: Steve Russak, IDSA, Kaz, Inc.
Innovation has emerged as the new “religion” of business—considered either a guiding principle for growth or merely brandished like a blunt club to pummel problems when convenient. Is this overused word an opportunistic way to market creativity, the core of design, or has a new level of “Innovation 2.0” actually changed the realm of opportunity for our industry? Recent buzz about the emergence of a creative class as the driving force in today’s economy suggests a true groundswell of change. Are the “creatives,” artists, writers, etc.., once considered exotic ingredients to the innovation process, now presumed to be the lifeblood of companies? If so, this opens new doors to those courageous enough to walk through. Alternatively, newly minted MBA’s, Brand Managers, and the new minds occupying positions of leadership are now charged, more than ever, with leading the call to action for change and new ideas. Creativity alone no longer conjures images of magic and mystery, while the combination of smarts, business acumen, and intuition acts as the catalyst to ignite that creativity. Now, everyone is a stakeholder in this quest—and anyone with enough courage and ambition to step up to the microphone or combine those ingredients earns the right to lead it. Given this, has the leadership of design in this arena once again been eclipsed by the business class in companies or has our moment of recognition finally been acknowledged? The question stands: How has the emergence of Innovation 2.0 as a critical ingredient of growth presented opportunities and challenges for design? Come hear thought provoking presentations from a panel of industry experts and participate in an open discussion that will educate, inspire or challenge your own perception of the opportunities and challenges facing your personal objectives.

2:00pm – 2:45pm
Stanford Ballroom West
Appreciating Differences: Teaching International Students
Moderator: Lorraine Justice, FIDSA, Hong Kong Polytechnic University
Panelists: Katherine Bennett, IDSA, Art Center College of Design; Craig Vogel, FIDSA, University of Cincinnati; Xin Xiangyang, Hong Kong Polytechnic University; and Timothy Fletcher, IDSA, Hong Kong Polytechnic University 
Surprise! They are all foreign students to someone. Please join our panelists for a lively discussion of what it is like to teach students from the US, Europe, Asia, South America and other places. Not only will you gain insight into other cultures and educational institutions but you will learn how you can better equip yourself for handling cross-cultural education.

2:00pm – 2:45pm
Stanford Ballroom East
Equilibrium – the Intersection of Creativity, Production & Technology
Daniel Simon; Fridolin T. Beisert, Art Center College of Design and Joshua Maruska, Teague 
Moderator: Chris Cheung, Alias Product Manager 
Today, design is considered the single most important factor for determining the success of a product, yet with this recognition comes many new challenges for designers. How can a designer stay fresh under the constant pressure to be innovative? How is technology impacting designers’ workflows and changing their opportunities? What can the next generation of designers expect as they transition into their professional life? Hosted by Autodesk, the makers of products such as, AliasStudio, Sketchbook Pro, Showcase, 3DS Max and Maya, this session takes a look at the intersection between the worlds of creativity, production, and technology through the eyes of industry professionals. Get inspired and learn how these professionals find balance from very different industry perspectives. 

2:00pm – 2:45pm
India Gold Room
Juried Education Papers: Global Issues

• “Finding Purpose in Design Education”: William Heywood and Tamara Christensen, Arizona State University, USA
• “Guerrilla Ingenuity: Building Cultural Connections through Creative Acts of Socially-Responsive Design”: Scott Gerald Shall, University of Louisiana at Lafayette, USA

2:00pm – 2:45pm
India Blue Room
Juried Education Papers: Future of Design

• “Promoting a Problem Solving Generation”: Andy Loewy, IDSA, University of Louisiana at Lafayette, and Mary Beth Privitera, IDSA, University of Cincinnati, USA
• “Users connecting with the design process -- has the paradigm shifted?”: David Weightman and Deana McDonagh, IDSA, University of Illinois at Urbana-Champaign, USA

2:00pm – 2:45pm
Nob Hill Room
E-Sketching: A Workshop to Learn Rapid Prototyping Techniques for Electronic Behaviors (limited to 30 participants)
Dave Vondle, Nicholas Zambetti and Carla Diana, IDEO
Sketching is a tool for conveying and capturing the right level of information as quickly as possible. When designing for interactive systems there is often value to bringing sketching off of the notepad and realizing the interaction in technology. In this workshop you will be introduced to a set of tools (Arduino + Flash) and with a team of five others will create a game that incorporates a variety of physical interactions.

3:15pm – 4:00pm
Stanford Ballroom West
Juried Education Papers: Transdisciplinary

• “The OnlyConnect Experience”: Catherine Hu, Ernesto Spicciolato and Roger Ball, IDSA, Hong Kong Polytechnic University, People’s Republic of China; and Yasu Santo, School of Design, Faculty of Built Environment and Engineering, Queensland University of Technology, Australia
• “Them and Us?: Exploring the Collaboration Between Industrial Designers and Engineering Designers”: Mark Evans, Eujin Pei and Ian Campbell, Loughborough University, UK
• “Leaving the Research to the Experts: Collaborating with Anthropologists to Emphasize Core Competencies in Industrial Design Education”: John F. McClusky, IDSA and Chuck Darrah, San Jose State University, USA

3:15pm – 4:00pm
Stanford Ballroom East
Juried Education Papers: Global Issues

• “New technologies for underserved communities: proposing a cultural framework-driven process for constructing interactive social spaces (multicultural)”: Prof. Ravi Poovaiah and Dr. Ajanta Sen, Industrial Design Centre, Indian Institute of Technology Bombay, India
• “’Vida Brasil:’ Connecting Design for Living in Brazil”: Ricardo Gomes, San Francisco State University, USA
• “Connecting Design Education and Education in the Global Context: its Dynamism and Efficacy”: EunSook Kwon, IDSA, University of Houston, USA

3:15pm – 4:00pm
India Gold Room
Juried Education Papers: Global Issues

• “Globalized Economics Drives New Design Education Methods”: Stephen B. Allard and Hideki Masuda, Academy of Art University, USA
• “The Benefits of Organizing International Design Workshops to Gain a Deeper Understanding of the Local Context”: Ozlem Er and Georg Bertsch, Istanbul Technical University, Turkey
• "Connecting Design Research to Global Business": Ed Geiselhart, Insight Product Development, USA

3:15pm – 4:00pm
India Blue Room
Juried Education Papers: Future of Design

• “Future Practice”: Max Munnecke, Technical University of Denmark, Denmark
• “Designers Anonymous”: Craig Badke and Stuart Walker PhD, IDSA, University of Calgary, Faculty of Environmental Design, Canada

3:15pm – 4:00pm
Nob Hill Room
Creative Production: A New Approach to Design Inspired by Film Making
Chris Conley, IDSA, Institute of Design, Illinois Institute of Technology
While design considers itself a highly creative discipline, seen from the perspective of film-making, it is downright conservative.  And this conservatism is at odds with the values and expertise needed to design new user experiences across a wide variety of mediums.  While design has traditionally valued control through ownership and clarity of the process, this approach is becoming far less effective when working in larger multi-disciplinary teams and on much more complex projects.  In contrast, film making deals with even larger, more complex projects in a very different way. Their organizational structure is different. They incorporate an extremely diverse set of talents.  They review and iterate more quickly. And they shape the end result not according to a specification, but something much fuzzier.  Join Chris Conley for an inspiring look into the values and principles of film-making that have broad implications for the practice of design.