Friday | 08:45 – 9:30 Healthcare's New Culture Code

Speaker: Roy Smythe, MD

What is your first memory of healthcare? For most of us, that question conjures up images of white coats, needles and pain. However, that is actually not our first experience. Roy Smythe, MD, finds that a future of healthcare environmental design based on a new “culture code”—one generated by our earliest memories of healthcare—could revolutionize how we experience medicine.

Learn how lessons gleaned from the Boeing 787 Dreamliner and insights from the controversial work of a psychologist working with many of the world’s Fortune 100 companies could change the way that we think about and create the spaces where care is delivered. Can we change the code from impersonal factory to caring home?