75 Percent of the World's Top 20 Brands Are IDEA Winners

How do businesses grow and thrive in challenging economic times? They build strong brands that resonate with consumers and engender loyalty. They understand and address people’s innermost needs and desires. Sometimes, as was the case with Steve Jobs, they are true visionaries that fulfill needs and desires that consumers and end users aren’t yet aware they have.

What else do visionary successful companies have in common? They share a commitment to good design as an integral part of their business model and their products and services. IDEA winners are consistently recognized as examples of great design uniquely capable of influencing the world around us and shaping the future.

Nowhere is the link between design excellence and brand success more apparent than in Interbrand’s list of Best Global Brands 2012. Three out of every four companies on the top 20 of Interbrand's Best Global Brands 2012 have been honored with IDEAs for their design excellence, and an impressive 70 percent of the top ten have IDEA awards on their shelves! That prestigious list includes:

Apple -- #2
IBM -- #3
Microsoft -- #5
GE -- #6
Intel -- #8
Samsung -- #9
Toyota -- #10
Mercedes-Benz -- #11
BMW -- #12
Disney -- #13
Cisco -- #14
HP -- #15
Gilette -- #16
Oracle -- #18
Nokia -- #19

More and more consumers and end users are responding to great design and sending that message to business in the form of brand loyalty and revenue.

There is no substitute for greatness. Great design is happening everywhere. On Dec. 3 IDEA 2013 opened for entries and begun this year’s worldwide search for exceptional design that epitomizes quality across design mediums and platforms. The Call for Entries is open until Feb. 11, 2013. We invite you to participate, share your exceptional designs and help IDEA 2013 showcase the best examples of design insight, talent, passion, innovation and design excellence to media, business, consumers and end users worldwide when the 2013 winners are announced in July on IDSA.org and through our media partnerships worldwide.

For more information on how to enter, please visit www.idsa.org/idea.

Check out the complete list of Interbrand's Top Global Brands 2012 here.