2011 IDSA Mideast Conference


The IDSA 2011 Mideast Conference This year's dialogue is about DESIGN EXPERIENCE. As industrial design moves beyond the artifact, experience becomes the most engaging component of a brand. No longer will the product alone be enough. People expect to connect to gadgets, content, brands and communities through meaningful interactions. As ID has evolved, so have our professionals and our influence outside of the design field. We’re seeing industrial designers in almost every industry doing things that just five years ago we wouldn’t have imagined. We are also experiencing change through disciplines peripheral to ours. As industries begin to merge, it’s important we learn from one another. This conference brings together some fascinating people with a wide spectrum of talents and from varied industries, to share their philosophies and approaches to designing the experience and the experience of design. Welcome! My name is Kevin Shinn, IDSA Mideast District VP and your host for the 2011 IDSA Mideast Conference to be held in Cincinnati April 8-10, 2011. This year our conference will be held in Cincinnati, home to the University of Cincinnati’s renowned DAAP school of design as well as many well-known national and international companies such as Procter & Gamble, Ethicon-Endo Surgery, LPK and Kaleidoscope. An important center for design and branding, Cincinnati also boasts significant architectural landmarks and a vibrant fine and performing arts scene. From the eclectic neighborhoods, active nightlife and our unique chili, many different offerings await our visitors! As chair of the IDSA Southern Ohio Chapter, Demetrius Romanos and his staff will be ready and willing to make sure all attendees get to experience the ins and outs of what makes Cincinnati so great! 2011 IDSA Mideast Conference

The IDSA 2011 Mideast Conference

This year's dialogue is about DESIGN EXPERIENCE. As industrial design moves beyond the artifact, experience becomes the most engaging component of a brand. No longer will the product alone be enough. People expect to connect to gadgets, content, brands and communities through meaningful interactions. As ID has evolved, so have our professionals and our influence outside of the design field. We’re seeing industrial designers in almost every industry doing things that just five years ago we wouldn’t have imagined. We are also experiencing change through disciplines peripheral to ours. As industries begin to merge, it’s important we learn from one another. This conference brings together some fascinating people with a wide spectrum of talents and from varied industries, to share their philosophies and approaches to designing the experience and the experience of design.

Shinn_Kevin Welcome! My name is Kevin Shinn, IDSA Mideast District VP and your host for the 2011 IDSA Mideast Conference to be held in Cincinnati April 8-10, 2011.

This year our conference will be held in Cincinnati, home to the University of Cincinnati’s renowned DAAP school of design as well as many well-known national and international companies such as Procter & Gamble, Ethicon-Endo Surgery, LPK and Kaleidoscope. An important center for design and branding, Cincinnati also boasts significant architectural landmarks and a vibrant fine and performing arts scene. From the eclectic neighborhoods, active nightlife and our unique chili, many different offerings await our visitors!

As chair of the IDSA Southern Ohio Chapter, Demetrius Romanos and his staff will be ready and willing to make sure all attendees get to experience the ins and outs of what makes Cincinnati so great!

2011 IDSA Mideast Conference